Beyond Basic Allyship: Making Real Impact in the LGBTQIA+ Business Community

While asking for pronouns and hanging rainbow flags during Pride month are important first steps, true allyship requires a deeper commitment to supporting queer entrepreneurs and professionals throughout the year. Here's how allies can make a meaningful difference in their local small business community and beyond.

Start by actively seeking out and prioritizing queer-owned businesses for your professional needs. Whether it's hiring contractors, choosing vendors, or forming partnerships, make conscious decisions to direct your business spending toward the LGBTQIA+ community.

A great place to start is with the powerful tool, Everywhere is Queer (EIQ) a worldwide map of queer owned businesses.

Advocate for Systemic Change and Share Your Platform

Use your privilege and position to challenge discriminatory practices in your industry. This might mean speaking up about exclusive insurance policies, pushing for more inclusive funding opportunities, or advocating for equal access to business resources and opportunities.
If you have an established business or significant market presence, consider how you can amplify queer voices. This could include featuring LGBTQIA+ entrepreneurs in your content, sharing their expertise with your audience, or creating collaborative opportunities that benefit both parties.
Consider creating mentorship programs, offering pro-bono services, or establishing funding opportunities specifically for LGBTQIA+ entrepreneurs. Financial support and professional guidance can make a crucial difference for queer business owners facing additional barriers to success.

Education and Understanding

Commit to ongoing learning about the specific challenges faced by queer entrepreneurs. This means staying informed about legislation affecting LGBTQIA+ businesses, understanding intersectional issues, and regularly seeking feedback from the community about how to be a better ally.

Consistent, Year-Round Support

True allyship isn't seasonal. Make supporting queer-owned businesses a consistent part of your business strategy, not just during Pride month. Build long-term relationships and maintain your support even when it's not trending on social media.

Remember, effective allyship is about actions, not just words. By taking concrete steps to support queer entrepreneurs, allies can help create a more inclusive and equitable business community where everyone has the opportunity to thrive.

Happy Pride Month! 🏳️‍⚧️🏳️‍🌈

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Reach out to talk about how we can help elevate your business with strategic marketing, branding, and web design that truly represents your mission.

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