Client Story: How Botanical Art and Tarot Created Rooted Realty Group’s Unique Brand
When we first met Rooted Realty Group, they brought more than two decades of industry expertise and a vision waiting to bloom. Their goal? To transform their established real estate practice into a brand that truly reflected their values and connection with their community.
The Discovery Phase
Our collaborative journey began with in-depth discovery sessions, where we explored not just visual preferences, but the core values that would define their brand. Through carefully crafted questionnaires and curated inspiration boards, we helped Rooted Realty Group visualize their future aesthetic while conducting thorough market research to ensure their brand would stand out in the real estate landscape.
Creating the Visual Identity
With all this information and inspiration in hand, our team dove into the exciting work of concepting. We created mockups to visualize how the logo would appear across different applications. Would it work on letterhead? Can it fit perfectly on a dad hat? These crucial testing phases ensure the logo's versatility as we designed and developed it. For Rooted Realty Group, we delivered multiple logo versions in their package—giving them an array of variations that woulsd ensure their brand shined brilliantly, no matter where they choose to use it.
By blending Rooted Realty Group's love of tarot artistry and botanical themes, we created a logo that resonated immediately. The design features two hands - one reaching upward symbolizing growth and aspiration, the other pointing downward representing stability and connection. This duality perfectly captures their approach to real estate: ambitious yet grounded, professional yet deeply personal.
Their final logo is one that embodies a modern yet earthy aesthetic that speaks to the founder’s deep-seated values of stability and human connection. The powerful imagery within the logo evokes feelings of good omens and a collaborative working relationship. The nature of the design reflects the their profound reverence for the natural world, while simultaneously representing the confidence and industry expertise that defines their client experiences. Each element has been thoughtfully crafted to convey how clients are genuinely cared for throughout their real estate journey. Their brand messaging promises guidance and partnership, reflecting the company's dedication to creating not just transactions, but transformative experiences that offer grounded guidance for life’s big moves.
A Nature-Inspired Color Story
They knew they wanted bright and bold with the ability to tone down and bring in the importance of the earthy-ness that they wanted to their brand to express. Their final color palette draws inspiration from nature's most grounding elements, weaving together a sophisticated tapestry of earthy neutrals and verdant tones. At its foundation, sage greens and rosey pink-inspired hues echo the herbaceous essence of a thriving garden. These organic shades are complemented by warm, rich marigold and deep, vibrant eggplant, undertones that speak to the brand's natural authenticity. Adding unexpected vibrancy to this earthy foundation are carefully curated pops of tropical color – eye-catching coral and vibrant chartreuse – that inject moments of joy and energy into the palette. These bold accents serve as playful reminders of life's celebrations while maintaining harmony with the overall organic aesthetic. The result is a color story that feels both deeply rooted and refreshingly alive, creating a versatile system that can flex between professional and playful contexts.
The Final Brand Experience
To complete the brand identity, we selected distinctive typography that balances professionalism with personality. Every element works in harmony to reflect Rooted Realty Group's commitment to their clients - from the versatile logo variations that shine across different applications to the thoughtfully chosen fonts that communicate their message clearly.
The result is more than just a brand - it's a true reflection of Rooted Realty's values. Their new identity embodies their client-first approach, backed by decades of expertise and a genuine commitment to helping people make informed real estate decisions that enrich their lives. Learn more about Rooted Realty Group.
If you are ready to start your branding journey, we would love to hear from you!
