Client Story: The “Green” Realtor is bringing a sustainable vision to Portland (and we got to design her brand and website!)
Here's a behind-the-scenes look at how we partnered with Portland Realtor Amber Turner to create a brand and website that reflects her distinctive approach to sustainable real estate.
Meet Amber Turner: Portland's Go-To Realtor for Sustainable Living
Amber Turner isn't your typical real estate agent. With over 20 years of experience in the Portland market, she's carved out a specialized niche focused on co-housing communities and sustainable, environmentally-conscious development. Her clients aren't just looking for any property—they're searching for homes and communities that align with their values around sustainable living and intentional community building.
Whether her clients are buying, selling, or exploring new community options, Amber brings an expert level of care and knowledge that comes from two decades of deep connection to Portland's unique real estate landscape.
The Project: Brand Design and Website Development for Real Estate
Amber came to us knowing she needed more than just a standard real estate website. She wanted a multi-page site that would clearly showcase her specializations, highlight her extensive experience, and serve as an ongoing resource for her clients. But before we could dive into website design, we needed to establish a cohesive brand foundation.
Starting with Brand Strategy: Colors, Fonts, and Logo Design
We kicked off our collaboration with brand consulting to help Amber define her visual identity. Together, we explored brand colors that would resonate with her target audience, selected a font suite that felt both professional and approachable, and created an upgraded logo that captured her unique positioning in the market.
This foundational brand work is crucial for real estate professionals who want to stand out in a crowded marketplace. By establishing these core elements first, we ensured that everything we built afterward—from her website to her marketing materials—would feel cohesive and intentional.
Design Inspiration: Where Nature Meets Japanese Minimalism
One of the most exciting parts of working with Amber was exploring her design inspiration. She drew from the simplicity of nature, natural color palettes, and the principles of Japanese art and design. This wasn't just aesthetic preference—it was deeply connected to her values around sustainable living and mindful spaces.
Throughout her website, you'll notice intentional use of minimalism and generous white space. This creates a sense of ease and calm that mirrors the experience Amber wants her clients to have throughout their real estate journey. Every design choice supports the feeling of tranquility and thoughtfulness that defines her approach.
Building a Website That Works as Hard as She Does
With her brand foundation in place, we moved into website design and development. We created a multi-page website that serves multiple functions:
Showcasing expertise: Clear sections highlighting Amber's 20+ years of experience and specialized knowledge
Demonstrating results: Past sale case studies that tell the story of her successful client partnerships
Building trust: Authentic testimonials from clients who've experienced her expert care firsthand
Providing resources: Interactive maps and community information that serve as valuable tools for current and potential clients
Standing out: A distinctive visual approach that differentiates Amber from other Portland Realtors
SEO Strategy: Intentional UX (user experience) design does more than create an engaging client journey, it works hard to draw Amber’s ideal client to the site. Whether it’s Real Estate developers, curious folks looking for co-housing, or simply a referral from her past clients, her website is packed with a variety of features that optimizes her search-ability.
The Result: A Real Estate Website That Breaks the Mold
The final website truly stands out in the real estate field. Instead of the typical bold, pushy aesthetic common in real estate marketing, Amber's site feels calming, authentic, and deeply connected to the values she and her clients share. It's proof that real estate branding doesn't have to follow the same tired formulas—it can be as unique as the professional behind it.
The combination of strategic brand development and thoughtful website design created a digital presence that accurately reflects Amber's expertise while resonating with her ideal clients searching for sustainable housing options in Portland.
What Makes This Collaboration Special
Working with Amber reminded us why we love what we do. She came to us as an established professional who simply needed help translating her expertise and values into a compelling online presence. Our role wasn't to change who she is—it was to amplify what makes her unique.
This is exactly what we mean when we talk about creating authentic brands and websites for small businesses. We're not here to make everyone look the same. We're here to help passionate professionals like Amber share their gifts with the world in a way that feels genuinely, unapologetically them.
Ready to Create Your Own Standout Brand?
If you're a service professional with a unique approach who needs help sharing your story online, we'd love to chat. Whether you're a realtor, consultant, wellness practitioner, or creative entrepreneur, we specialize in brand design and website development that helps you stand out by embracing what makes you different.
Our collaborative process combines strategic thinking with creative design to build brands and websites that don't just look beautiful—they work effectively to connect you with your ideal clients.
Schedule a discovery call to explore how we can help bring your vision to life.
