Instagram's New “Reshare” Feature Can Amplify Our Small Business Community
Have you checked out Instagram's latest reshare feature yet? It's seriously changing the social media game for brands like ours, and we're excited to break down how you can make it work for your business too.
What Exactly Happens When You Reshare a Post on Instagram?
Instagram's reshare feature lets you easily share posts from other accounts directly to your feed. Unlike traditional reposting that required third-party apps, this native feature maintains the original creator's attribution while appearing on your profile grid under a new tab just like your “Tagged” and “Reels”.
When you reshare content, the original post appears with a "Reshared" label and the original creator's username prominently displayed. This creates a perfect balance - showing love to other creators while still maintaining your presence in followers' feeds.
Why This Matters for Small Business Owners
We've already found countless ways this feature helps our community thrive together. At Unlock Collective, we're finding this feature incredibly useful for sharing content we care about without overwhelming our grid. It lets us stand behind causes and creators we believe in while maintaining our brand consistency.
Here's how you can leverage it too.
Share Without Sacrificing Your Brand Aesthetic: One of our favorite benefits? We can now share content we absolutely love without compromising our carefully curated profile grid. This means you can maintain your brand consistency while still engaging with your community's content.
Amplify Community Voices: Small business success thrives on community. The reshare feature makes it incredibly easy to uplift other creators, partners, and even customers by sharing their content with your audience. This creates authentic social proof when you reshare customer reviews or product photos, and builds genuine connections when you amplify complementary businesses in your network.
Extend Your Content Calendar Without Burnout: Content creation fatigue is real, friends! Resharing allows you to supplement your original content strategy with curated posts from others. For busy small business owners wearing multiple hats, this feature is a total time-saver while still keeping your audience engaged with relevant content.
Smart Strategies for Using Reshares
Ready to make reshares work for your small business? Here are our top tips:
Highlight customer content: Reshare user-generated content featuring your products or services - it's authentic marketing gold!
Amplify educational content: Share industry insights, tips, or trends from experts that your audience would find valuable.
Support your business community: Reshare content from complementary businesses, suppliers, or collaborators to strengthen your network.
Add context: Always add your own thoughts to explain why you're sharing and what resonates with your brand values.
Finding Balance in Your Reshare Strategy
While resharing is powerful, balance is key. We recommend maintaining a healthy mix of original content alongside your reshares to make sure your voice remains central.
Ready to Reshape Your Instagram Strategy?
Instagram's reshare feature opens exciting possibilities for small businesses. It's a perfect example of how embracing what makes you unique doesn't mean you can't also amplify others.
Need help developing a cohesive social media strategy that leverages these new features while staying true to your brand? That's exactly what we do at Unlock Collective! Reach out and let's chat about how we can help your small business shine online.
Ready to transform your business?
At Unlock Collective, we specialize in helping small businesses and entrepreneurs develop authentic brands and powerful digital presences that resonate with their target audiences.
Reach out to talk about how we can help elevate your business with strategic marketing, branding, and web design that truly represents your mission.
