Deal & Co came to us for a refreshed brand identity that honored the core of their existing brand while bringing in a more whimsical, inviting feel. We preserved the elements they loved from their previous identity and evolved them into a cohesive new system plus a set of seasonal icon variations (including a lgbtq+ pride edition and holiday editions)designed to be used for year-round marketing. The result is a brand that feels both familiar and fresh: playful enough to stand out, and structured enough to grow with them.