This Month We Moved A Client’s Website from Wix to Squarespace. Here’s Why Wix was Failing for Her Small Business.
When a website platform creates more work than it saves, it may be time for a change.
A recent client came to us after trying to build her website on Wix. She had a clear vision for her business, but bringing it to life was taking much longer than anticipated. The settings she needed were often hard to find, and navigating multiple dashboards made even small updates feel unnecessarily complicated.
Then came the widgets, plug-ins, and upgrades. She was frustrated by how often she needed to add another tool or pay for another feature to get the site to do what she wanted.
Why we Recommended Squarespace
We moved her website to Squarespace to give her a more user-friendly design experience. The difference was immediate: she could more easily find the settings she needed, edit her content, and navigate the platform without getting lost in layers of menus.
Selling services was another important goal. Adding products in Wix had felt overcomplicated, while the Squarespace store setup was more intuitive and easier for her to manage. Instead of fighting with the platform, she could focus on presenting her services and running her business.
For this client, moving away from Wix was an easy and clear choice. Squarespace made her day-to-day work more streamlined and much less frustrating. But moving an entire website is still a big undertaking, which is why choosing the right platform from the beginning deserves time and consideration.
Wix vs. Squarespace at a Glance
Wix
Pros
Offers a high degree of design flexibility.
Has a large selection of templates, apps, and integrations.
Can work well for businesses that want lots of customization options.
Cons
The number of menus, dashboards, and settings can feel overwhelming.
Some features require additional apps, widgets, or paid upgrades.
Flexible editing options can make it harder to keep a site consistent and easy to manage.
Squarespace
Pros
Offers a streamlined, user-friendly editing experience.
Makes it relatively easy to maintain a consistent, polished design.
Includes intuitive tools for selling services and products.
Keeps many website and commerce features within one connected system.
Cons
Offers less free-form design flexibility than Wix.
Some advanced features may still require integrations or custom code.
May not be the best fit for businesses with highly complex e-commerce or functionality needs.
The Right Platform is the One that Works for You
This doesn’t mean Squarespace is automatically the best choice for every business—or that Wix never works well. Wix, Squarespace, Shopify, Wordpress and other platforms each have their own strengths, limitations, and costs. The best choice depends on your goals, comfort level, budget, and day-to-day needs.
We encourage small business owners not to rush into a platform just because it offers a great coupon or worked well for a friend. Every small business is unique, and a platform that is perfect for one person may create unnecessary work for someone else. It’s important to understand how each option can work with you and support your business over the long term.
At Unlock Collective, we help small business owners identify their goals, spot gaps in their processes, and choose tools that eliminate extra work instead of creating more of it. If you’re unsure whether Wix, Squarespace, Shopify, or another option is right for you, we can walk you through the pros and cons so you can make a thoughtful, informed decision.
Your website should feel like a useful part of your business, not another full-time job. If managing it feels harder than it should, we can help you find a setup that makes sense for the way you actually work.
Ready to transform your business?
At Unlock Collective, we specialize in helping small businesses and entrepreneurs develop authentic brands and powerful digital presences that resonate with their target audiences.
Reach out to talk about how we can help elevate your business with strategic marketing, branding, and web design that truly represents your mission.
