Client Story: A Bright, Bold Brand + Website Refresh for a Portland Queer Wedding Officiant, Anna Socolofsky of Soco & Co
If you’ve ever landed on a wedding website and felt like you’ve seen the same template a hundred times, you’re not alone. That’s exactly what Anna Socolofsky, the founder of Soco & Co, wanted to stand out from.
This is a behind-the-scenes look at how our team at Unlock Collective partnered with Anna through business consulting, then a brand refresh and custom website design to help Soco & Co stand out in the Portland wedding world while staying deeply true to Anna’s values.
Who is Soco & Co?
Soco & Co is the work of Anna Socolofsky, a Portland-based queer wedding officiant who approaches ceremonies with heart, intention, and a deep belief that love is alive, communal, and transformative.
Anna’s ceremonies are rooted in the idea that commitment is an act of grace. It is an invitation to imagine, collaborate, and create a life worth living together. For the couples Anna supports, the ceremony is not a script. It is a living moment that reflects the relationship itself.
What Anna does for couples
At its core, Soco & Co helps couples feel seen.
Anna’s work supports:
Queer and non-traditional couples who want a ceremony that reflects real life, not outdated expectations.
People who care about storytelling, community, and creating meaning, not just checking a box.
Partners who want a ceremony that feels personal, honest, and full of love.
The project: consulting, then a full brand + website refresh
Our relationship with Anna started with business development consulting. After months of working together, Anna came back ready for the next phase: a brand refresh and website redesign.
Anna’s goals were clear:
Build a brand identity that feels authentic to her voice, services and process.
Create visuals that stand out from the “same-same” wedding industry look.
Better reach queer, non-conventional, values-led clients.
Make room for the full range of Anna’s offerings, including workshops, products, and a podcast, alongside officiating.
What we did (The partnership between Unlock Collective + Soco & Co)
We approached this project the way we approach all of our work: with a mix of strategy, creativity, and a process that’s collaborative and easy to follow.
1. Strategy first (because design is not just decoration)
We grounded everything in clarity.
That meant aligning on:
What makes Soco & Co different
What Anna’s ideal clients are looking for
How Anna wants people to feel when they land on the website
What needs to be easy to find, easy to understand, and easy to take action on
2. Brand refresh: bright, bold, unmistakably Anna
Instead of blending in, the refreshed visual identity is designed to be hard to miss.
We focused on:
A look that feels creative, welcoming, and vibrant
Visual choices that make the visitor go “Oooh I want to be a part of this”.
A brand system that works across the website, social media, and marketing materials
3. Website redesign: clear, functional, and built for growth
Anna needed a website that could do more than introduce officiating services.
We built a site experience that:
Highlights what makes Anna’s ceremonies special
Supports multiple offerings and future growth
Helps the right people self-select quickly
Makes it easy to inquire, explore, and take the next step
The outcome: confidence, clarity, and a brand that stands out
The final result is a vivid brand refresh and a bright, bold website that reflects Anna’s work and attracts the people it’s meant to serve.
Just as importantly, Anna now has a cohesive brand identity that carries through the full client experience, from first impression to social media to marketing touchpoints.
A quick note for fellow small business owners
If you’ve been thinking:
“My brand doesn’t feel like me anymore.”
“My website isn’t showing what I really offer.”
“I want to attract more aligned clients, but I don’t want to look like everyone else.”
You’re evolving and that is part of any small business growth. You’re not behind, you’re right on time.
Want a brand + website that feels like you?
Unlock Collective is a queer-owned creative design and consulting agency that helps small businesses and entrepreneurs build authentic branding, custom website design, and practical marketing strategy.
If you’re ready for a brand that feels genuine and a website that supports your next chapter, we’d love to hear what you’re building.
Schedule a discovery call to explore how we can help bring your vision to life.
